TikTok Ad Templates

TikTok has a robust template ad system that supports its ad management system. Using our expertise and knowledge at Biteable, I and the studio team built a series of customisable template designs. They were AE-based templates that linked to TikTok's web-based video builder that allowed advertisers to insert and customise the content as they saw fit. This was early experimentation of sorts, some templates were designed with more flexibility than others. The goal was to discover which templates both served advertiser needs and captured high user engagement on the app.